by Cheri Alguire

When it comes to Small Business, it’s a given that we will have to learn to communicate and relate to people of different backgrounds from us. This includes people from different cultures, parts of the world, religions, families, etc. Small Business is populated by individuals of various backgrounds, beliefs and traditions. Although you don’t have to agree with different people’s mindsets, it can be an invaluable tool to be able to communicate, sell to, and relate to people of different backgrounds. This isn’t limited to your prospective clients; it also includes your employees and assistants as well as customer service employees from other companies. In order to work effectively and productively with individuals who may not share your same belief systems or may come from a different background, one must understand their own behavior towards people who are different from themselves. I have found the Discovering Diversity Profile to be a great tool. It is designed to assist individual Small Business owners and teams from all walks of life identify their own behavioral patterns when working with those who do not share the same viewpoints, customs or experiences. Walking Small Business owners and employees through the 4 complex issues of knowledge, understanding, acceptance and behavior, the Discovering Diversity Profile will help them discover their personal comfort level with people who are different from themselves. They will also understand the impact of their behavior on others, which can be useful in adjusting how one communicates with different people. Once they can assess the accuracy of their knowledge about differences, they can limit the influence of stereotypes. This will undoubtedly help to reduce conflict within the company and also within customer relationships. By transforming knowledge into acceptance and empathy, you will see that sales tactics will be more effective and your company’s team will be healthier and more supportive. Whether you are looking for a new tool to increase your company’s sales or your company’s dynamic, the Discovering Diversity Profile is a great way to access and communicate with prospective clients or internal employees that you might currently have trouble understanding or communicating with.  Real Estate, Business and Life Coach Cheri Alguire has partnered with hundreds of Real Estate Professionals and Small Business Owners to help them become more successful in business and in life. Coach Cheri specializes in Group Coaching for Small Business Owners, Working Mothers, Real Estate Agents and Managers. Learn more at www.NextLevelServices.net or www.DiSCforSmallBusiness.com